Awareness Campaign Plan

Closed
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Search engine optimization Community engagement Marketing strategy Social media marketing
Skills
key performance indicators (kpis) marketing promotional materials
Details

Our organization is passionate about promoting social causes. We โ€‹โ€‹want to increase awareness about a particular topic.

We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

  • Familiarizing themselves with the social cause, our mission and goals.
  • Identifying groups that the campaign will target.
  • Identifying ideal outcomes and key performance indicators (KPIs).
  • Identifying potential sponsors and partners who can support our campaign.
  • Creating a promotion and marketing plan.

Bonus steps in the process would also include:

  • Assisting in the development of leaflets, posters, videos, and / or brochures.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of the social cause, our mission and goals
  • Identification of target groups
  • Identification of ideal outcomes and KPIs
  • Identification of sponsors and partners
  • Creation of a marketing plan

Bonus steps would include:

  • Designing promotional materials for our campaign

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our organizationโ€™s mission and goals
  • Our awareness campaigns
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Government, Transport, trucking & railroad, Travel & tourism, Airlines, aviation & aerospace

Consulting services for small and medium sized federally regulated entities seeking compliance with accessibility related regulations.