Improve our website and create a digital ad campaign

Closed
Untangle Money
Toronto, Ontario, Canada
Kristine Beese
CEO
(1)
3
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Advertising Digital marketing Search engine optimization Social media marketing
Skills
digital advertising financial planning search engine optimization auditing
Details

We would like to improve our online presence by refining our website and developing a digital advertising campaign.

We are launching an automated version of our process (a financial plan specifically designed for women). Following the launch, we would like to convert 1 million Canadian women into customers within 3 years. This requires an enormous awareness campaign with a very limited budget.

Deliverables

Complete a web audit to evaluate the strengths and weaknesses of our website.

Improve the SEO of our webpage, especially our blogs.

Create a digital ad campaign for the launch of our new, automated product launching International Women's Day 2024.

Mentorship

I'll be available for checkins as needed, and available on Whatsapp for timely replies.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Technology, Banking & finance, Business & management

Join us in our mission to help everyday people, especially women, feel worthy of financial conversations and empower them to be active in their money planning. We want to help 1 million Canadians by 2027.
Untangle Money is a digital financial planning company that is shrinking the wealth gap and making spending joyful. Untangle Money builds money planning tools specifically for the financial situations of everyday people. We help everyday people find joy in their money by visually showing where their money is going today and the different money choices they can make to affect their money in the future. We distill Money Planning into two key metrics that help people focus on what matters. Our money planning approach has reduced participants’ financial anxiety by 30%. We are closing the wealth gap, one plan at a time.