Untangle Money Social Media Webapp Launch Strategy

Untangle Money helps women and people make conscious, actionable decisions about their money. Breaking barriers in the financial world, our co-founder Kristine Beese’s journey began with wanting to help women feel more comfortable and proactive with their financial planning. Today, our goal is to help 1 Million women feel happier with their money. To support this goal, we are launching our financial planning app later this year. The main objective of the Marketing Intern would be to provide support to the Untangle Money Social Media team in preparing the launch of this app. Our goals: ● Create our branding - brand positioning, voice, communication guide and target audience ● Reach 100K people on social media across platforms with a 15% active engagement rate ● Reach 5000 subscribers for newsletter ● Reach 2000 pre saves by Nov 15th, 2024

Awareness Video Creation

Our organization is passionate about promoting the social cause of helping women with their financial decision making. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a film that captures this issue in a storytelling manner. Finding and applying suitable sounds Perhaps adding text, transitions, and overlays to the video, if appropriate Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Online Website Design and implementation

Our company hopes to gain a renewed understanding of the features and design that our target market would expect on our website. We would like to collaborate with students to improve our existing design and help us with implementation. This will involve several different steps for the students, including: Working with the team to identify areas for improvement creating a wireframe of suggested improvements implementing improvements on WIX platform Improve SEO performance of the site Bonus Incorporate feedback from the project performed by previous MacMaster students and continue to improve upon those insights

Website Development

Our company is creating a web app as an automation of our financial planning product, the Untangle MINI. We would like to work with students to develop this automation in a manner that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Building a website, with assistance from our technical lead. Building calculations based on Excel model Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.