Social Media Strategy and Visual Content Development
Project scope
Categories
Graphic design Communications Digital marketing Social media marketing Mobile app developmentSkills
content development ethical standards and conduct content strategy social media strategy researchThe project aims to enhance Practice PPE Exams' social media presence and visual content strategy for 2025. The primary goal are
- Improve our social media strategy for 2025
- Create visual consistency across our courses, website and messaging
- Allow our clients use our courses through a newly developed app.
- Categorizing 2024 social media posts into buckets based on type. Segmenting further by engagement level and recommending which buckets to keep and remove.
- Research industry leaders on Linkedin, in our space and others, to see what is working and driving meaningful engagement.
- Create a detailed social media calendar for 2025, outlining planned posts and strategies. Help our team create and schedule the ~260 posts.
- Make 40 educational graphics simplifying complex law and ethics topics for enhanced learning.
-Edit 60 AI images that have odd-looking fingers/eyes.
-Create a z-fold brochure for our company that current clients can share with a colleague.
If time permits, support our webmaster as he takes our online courses and makes them available through a mobile app that will be available on Apple and Android devices.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Practice PPE Exams started with the desire to provide aspiring engineers with the confidence to become licensed sooner. We help over 5,000 aspiring engineers per year across Canada. We make their lives easier by streamlining the licensing process with courses and expert advice.