Social Media Content Analysis and Optimization
Project scope
Categories
Market research Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
content analysis social media planning strategic planning marketing social media strategy social media content digital marketing social mediaThe project aims to enhance the effectiveness of Practice PPE Exams' social media strategy by analyzing and categorizing their 2024 social media posts. The team will review existing posts to identify patterns and create distinct "buckets" or categories of post types. By examining larger companies in the same industry, the team will gain insights into successful social media strategies and trends. The goal is to determine which content categories should be retained, modified, or replaced to improve engagement and reach. Then, the student can help repositing content from 2024 and create some new content for 2025 filling up a posting calendar.
This project provides an opportunity for learners to apply their knowledge of digital marketing, content analysis, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.
The deliverables for this project include
- Analysis of Practice PPE Exams' 2024 social media posts. Categorize posts into distinct buckets and provide recommendations on which categories to keep, remove, or replace.
- Reviewing best practices from larger competitors other companies in other industries that have consistently strong posts (e.g. https://www.linkedin.com/in/neilkpatel/recent-activity/all/, https://www.linkedin.com/in/danfounder/recent-activity/all/, https://www.linkedin.com/in/mattgray1/recent-activity/all/)
- Help us with our 2025 social media planning. Develop a social media calendar and being repurposing the good posts from 2024 and develop the new buckets for 2025.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Practice PPE Exams started with the desire to provide aspiring engineers with the confidence to become licensed sooner. We help over 5,000 aspiring engineers per year across Canada. We make their lives easier by streamlining the licensing process with courses and expert advice.