Media Relations Reporting
Project scope
Categories
Communications MediaSkills
coaching media relations public relations campaigns microsoft excel microsoft powerpointMedia monitoring and coverage wrap reports for a series of PR campaigns that were recently live in market for a number of different clients, including one in the non-profit space (Special Olympics Canada). Students will learn how to use reporting software (Meltwater, MR2P) to pull reports as well as generate their own search terms via Google to ensure all clips and stories are captured. By looking at examples of previous reports, students will generate new reports with existing results.
- Generating media reports using existing software (Meltwater, Media Relations Rating Points) with coaching from someone on our team
- Creating a Power Point presentation showcasing the results
- Creating an excel chart to showcase the number of media impressions
Our team will walk students through the process from start to finish, by showing them how to pull the pull reports and providing examples of past wrap reports to work from to get started. We will be available every step of the way by phone or video conference for any questions that might arise throughout the process.
About the company
Hype PR is a boutique agency that specializes in media relations, communications, influencer marketing and publicity.
We are passionate brand advocates with diverse experience – from sports personalities, the music and television industries, to beauty products, health, wellness, fitness, non-profit organizations and consumer packaged goods. We work directly with clients, as well as with advertising agencies and other communication agencies.
Proficient at securing fantastic coverage with all media channels and constantly engaged with social media influencers and digital publishers, exposure on CBC, CTV and Global National News, The Social, The Globe and Mail, Chatelaine, Canadian Living, Toronto Life, The Star, The Post, Huffington Post, are commonplace with a day in the life of our team.