Media Relations Reporting

Media monitoring and coverage wrap reports for a series of PR campaigns that were recently live in market for a number of different clients, including one in the non-profit space (Special Olympics Canada). Students will learn how to use reporting software (Meltwater, MR2P) to pull reports as well as generate their own search terms via Google to ensure all clips and stories are captured. By looking at examples of previous reports, students will generate new reports with existing results.