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Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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Recent projects
Caregiving Support Modules, Advanced 2.0 project ~ for Family Caregivers
Mutual Value Creation is our goal: Utilize your existing skills, leverage new ones with our support, and grow our audience. Our company is looking to collaborate with a team of 3 students. The primary project requirements include: • Social work • Writing • Market research • Creative writing What is the main goal for the project? *We have a proven successful formula to work from, expanding on a recently completed project. The goal of this project will be for students to create 9 small learning modules for the CareConfidant website on ways caregivers can find support, using market research and social work knowledge. The students will identify specific barriers faced by caregivers and find ways to address these in the modules.
B2C Product Launch to new market ~ Exciting world of Family Caregiving
Create a Blue Ocean Strategy: As a B2C company, we have a primary focus of creating relevant products and services for our consumer. With this in mind, we have created a new product the market will love. We believe our market is fluid and changing and we need help prove our model and communicate effectively. Competitive analysis, we need help in determining what our competitors are doing well. This information will help us determine what key messaging will resonate with our target buyer. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences.
SEO and Social Media Strategy ~ for the awesome Seniors and Caregiver industry
Mutual Value Creation is our goal: Utilize your existing skills, leverage new ones with our support, and grow our audience. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: *We already have team in place to do this, you will work alongside them and refine the approach. Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as <Heropost, ubersuggest, Semrush, many others>
Caregiving Support Modules, Research, and Writing ~ for Family Caregivers
Mutual Value Creation is our goal: Utilize your existing skills, leverage new ones with our support, and grow our audience. Our team is looking to collaborate with a team of 3 students. The primary project requirements include: • Social work • Writing • Market research • Creative writing What is the main goal for the project? The goal of this project will be for students to create 3-5 small modules for the CareConfidant website on ways caregivers can find support, using market research and social work knowledge. The students will identify specific barriers faced by caregivers and find ways to address these in the modules.