Wordpress Website Development and SEO
We would like to work with students to develop a new website for us using wordpress. Students should be prepared to: Work in a theme editor/builder Create and build a fully-functioning, responsive website, with our assistance in providing content and copy. The look and design of the website to be built will be provided.
Website Optimization
The main goal of this project is to optimize our website's performance by transferring our domain to Amazon Web Services (AWS) to improve website loading speed and functionality. Students should be prepared to: Identify the AWS service that is most suitable for the website, either AWS LightSail or AWS EC2. Set up an AWS account and configure the AWS services. Transfer the domain to AWS and configure the DNS settings. Migrate the website files and databases to AWS. Configure the web server and database settings to optimize website speed and performance. Test the website to ensure that it is functioning properly and troubleshoot any issues that may arise. Implement a Content Delivery Network (CDN) to improve website loading speed and reduce server load. Implement caching techniques such as browser caching, page caching, and object caching to further improve website speed. Monitor website performance using AWS monitoring tools such as CloudWatch and make necessary optimizations as needed.
digital marketing internship
We’re looking for a team of students to help us research, plan, ideate and create the content implementing strategies to increase awareness and nurture engagement. The goal is to grow the eeva community.
Social Media Marketing for SB Uniform & Co.
The main goal for the project is to increase sales and bring traffic to SB Uniform & Co.'s social media channels, such as Instagram and the company website. This will involve several different steps for the learners, including: - Analyzing the current social media presence and engagement of SB Uniform & Co. - Developing a social media marketing strategy to increase brand awareness and drive sales. - Creating engaging and visually appealing content for Instagram and the website. - Implementing targeted advertising campaigns to reach potential customers. - Monitoring and analyzing the performance of the social media marketing efforts and making adjustments as needed.
Email Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.
Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.
Brand Identity and Graphic Design for Clothing Brand
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Analyzing Sales Trends for Clothing Brand
We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.