Social Media Strategy Enhancement for The Minded

Project Planning and Task Division Time allocation:  4 hours (2 hours per person) Define the project scope, focusing on researching market trends, creating engaging mental health-related content, and applying growth tactics to increase social media presence Divide tasks based on strengths (e.g., market research, content creation, social media growth strategies, SEO) Develop a timeline with milestones for each task: research, content creation, SEO implementation, and growth tracking 2. Market Trends Research Time allocation:  18 hours (9 hours per person for research) Conduct thorough  market research  to identify the latest trends in mental health and psychology on social media Identify popular topics, hashtags, and content types that resonate with audiences interested in mental health Analyze competitor social media accounts to understand their engagement strategies Research target demographics, including mental health professionals, students, and individuals seeking mental health support Summarize key findings that will inform content creation and social media marketing strategies 3. Social Media Content Creation (40-50 Posts) Time allocation:  40 hours (20 hours per person for content creation) Create  40-50 social media posts  related to mental health, ensuring content is engaging, informative, and aligns with the current trends identified during research Focus on different types of content such as educational posts, tips, motivational quotes, and user engagement content (e.g., polls, questions, etc.) Ensure content is visually appealing and includes appropriate graphics or images Use a  consistent voice  aligned with mental health best practices and sensitive to the topic's nature Incorporate relevant hashtags, keywords, and SEO strategies to enhance visibility Plan content to be distributed across platforms (e.g., Instagram, Facebook, Twitter) 4. Incorporating SEO and Growth Tactics Time allocation:  18 hours (9 hours per person for SEO and growth strategies) Apply  SEO  best practices to social media posts by using targeted keywords and optimizing captions, hashtags, and post titles for better reach Research and implement  growth tactics  to increase engagement and followers, such as: Collaborating with influencers or other mental health organizations Using paid advertising or sponsored posts to reach a wider audience Implementing regular posting schedules and user interaction strategies (e.g., responding to comments, creating shareable content) Analyzing insights and metrics to adjust strategies and maximize growth Monitor social media growth using platform analytics and adjust tactics based on performance data 5. Tracking and Reporting Social Media Growth Time allocation:  12 hours (6 hours per person for tracking and reporting) Track and analyze the performance of social media posts using platform analytics (e.g., Instagram Insights, Facebook Analytics) Provide  regular reports  on growth, engagement, and follower increase Include metrics such as likes, shares, comments, click-through rates, and follower growth Identify which types of posts generated the most engagement and use these insights to refine future content strategies Summarize growth tactics used and how they contributed to the increased following and engagement

Social media marketing - mental health

The main goal for the project is to conduct research on market trends and create engaging content to increase our social media presence - Researching and identifying market trends -creating social media content related to mental health -incorporating SEO and growth tactics to inform marketing strategies Requirements; -Must be a psychology major, preferably psych + business/marketing

Instagram Marketing for Psychology page

The main goal for the project is to increase engagement and organic growth on The Minded's Instagram page by producing engaging psychology content and utilizing strategic captions, keywords, and hashtags. This will involve several different steps for the interns, including: - Creating a set theme for the Instagram page - Creating engaging psychology content from approved topics - Growing the Instagram page organically - Making reels - Using strategic captions, keywords, and hashtags - Researching organic growth strategies - Routinely providing engagement analytics

Social media marketing - mental health

The main goal for the project is to conduct research on market trends and create engaging content to increase our social media presence - Researching and identifying market trends -creating social media content related to mental health -incorporating SEO and growth tactics to inform marketing strategies Requirements; -Must be a psychology major, preferably psych + business/marketing