Lakeland College

Vermilion, Alberta, Canada

Here is a range of projects students in this Introductory Marketing Course will work on: 1. Identify a range of External Factors that can affect your specific business with regards to marketing 2. Our students can create a Core Values and mission statement. They can also evaluate your organizational culture and make recommendations. 3. Students will create zero-dollar marketing plans for small businesses and evaluate current plans. 4. Evaluate current customer touch points and offer specific recommendations to improve customer service 5. How to create a tribe out of your customers using social media marketing campaigns. 6. Product positioning using perceptual maps for current or planned products 7. Using the Product Life cycle tool to analyze your marketing objectives and marketing mix choices 8. Identifying, analyzing, and evaluating your and your competitors promotional techniques over a set period of time.

Lakeland College

Vermilion, Alberta, Canada

Here is a range of projects students in this Introductory Marketing Course will work on: 1. Identify a range of External Factors that can affect your specific business with regards to marketing 2. Our students can create a Core Values and mission statement. They can also evaluate your organizational culture and make recommendations. 3. Students will create zero-dollar marketing plans for small businesses and evaluate current plans. 4. Evaluate current customer touch points and offer specific recommendations to improve customer service 5. How to create a tribe out of your customers using social media marketing campaigns. 6. Product positioning using perceptual maps for current or planned products 7. Using the Product Life cycle tool to analyze your marketing objectives and marketing mix choices 8. Identifying, analyzing, and evaluating your and your competitors promotional techniques over a set period of time.