ION Print + Marketing Solutions - Product Launch Strategy

PROJECT DESCRIPTION: Product Launch Strategy - Self Publishers Program ION Print + Marketing Solutions is committed to providing caring, responsive, innovative, flexible solutions to our customers to maintain strong relationships and provide successful results. As a company that provides innovative print and marketing solutions to our customers, we are dedicated to finding gaps in markets and developing effective business solutions. KEY PROJECT ACTIVITIES: We want to expand our solution offering with a new line: a Self Publisher Print on Demand, Fulfillment, and Marketing Solution. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What is our ideal target market for this service and campaign? How can we reach them most effectively? What are their pain points? What are their business goals? 2. Who are our closest competitors and how do we differentiate ourselves? What have they done that has worked for them? What have they done that hasn't worked for them? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. What are the most effective marketing deliverables to get this service in front of our target audience? IDEAL ROLES/RESPONSIBILITIES: We are looking to gain alternative perspectives on potential marketing tactics, better understand the current competitive market, and create a strategy to implement and market this program to our target customers.