Marketing for Rock Climbing Product

Looking to work with a group of students for the launch of our new product! The product is a rock climbing gear cover, that: a) prolongs gear life by protecting against environmental factors like dirt, UV degradation, and rock abrasion. b) differentiates climbing gear amongst climbers c) acts as a motivational accessory to encourage people as they climb Also: d) the product is customizable for company and brand promotion. For our marketing purposes, we need contributions for the following: - Development, execution, and assessment of advertising campaigns - Promotional strategy - Market analysis - Advertising ideas and storyboards - Short video commercials and images - Graphics and promotional material - Pricing strategies / budget plan Thank you. Looking forward to collaborating with students for a fun, mutual learning experience!

Creative Ads for Rock Climbing Product

Conscious Climbing: Mind Over Matter In Action About Company My company, The Conscious Climber, is a leader in mindset training for athletes in Canada and has designed (and patented) the first mental training tool for climbers. www.theconsciousclimber.com @climbingcovers The product we want to feature is called 'Mind Tools', and it's a climbing gear cover that uses positive psychology to connect the mind and body for improved performance. The product is in two retail stores, has been featured in magazines, and is selling from our online shop around the world. Our goal is to be in sold in MEC and REI and to have a web-series that teaches positive mindset with mountain climbing as a life analogy. Project Scope We're looking to team up with creative students to bring the brand message to market with ads. If you're a: -filmmaker, -audio engineering, -graphic designer, -copy writer, -storyboard creator, let's connect and create something great! Project activities might include but are not limited to: Branding and graphic design. Students can complete graphic design pieces using your logo and branding, such as a branded whitepaper, slide deck, and other assets. Alternately, students can undertake a logo redesign for your business. Creating illustrations and animations . Editing photographs . ( Note: as Level UP projects need to be completed remotely, students would not be able to do any on-site photography.) Producing film, video, moving image, sound and other media works for screens. Using media and technology to create a story. Interaction design. Students can use process-driven research, technological, and evaluation methods to help ensure that your products provide a great user experience. Industrial design. Students can assess aesthetic and user-focused considerations of products and provide solutions for form, function, sustainability, and physical ergonomics. Communications design. Students can apply visual design skills to develop comprehensible communication of messages and experiences. Projects must be completed remotely.