Alberta Parenting for the Future Marketing Research

As we offer many programs for kids, we have found a hard time getting them interested. We would love for there to be some research done on what we can do to attract kids from ages 10-18 to join our programs. What would attract parents/kids to these programs? What types of programming do they do/are they interested in now? Are there differences in different age demographics? Are there programs that exist currently that are more appealing? Other types of programming that would be more appealing, etc.?