I don't believe I had met with this team 1:1. However, I did value where they went with their report, albeit there was a disappointing lack of depth on recommendations. Left me hanging wanting more, but serves as a good catalyst for our own internal thinking and planning. Specifically, I'll explore, enticing origin story, “Mushroom Discovery Series”, virtual tour of the sustainable food systems, ensure that its positioning and branding are consistent and finally, packaging matches the desired level of quality and ability to stand out on shelf.