Digital Content Creation

Students will be working with the company’s founders to work on improving their content creation. This will include social media postings, feedback of existing content, and create videos for the existing websites. Researching relevant topics on social media to help promote our products will also be a primary goal.

Brand Identity and Graphic Design

Abyaan Co. is looking for graphic designers who can help elevate our company to the next level. This project will include creating a new logo, design and posts for our company website, as well as modern designs for our social media pages.

Social Media Management

Lashlavelle is looking for a social media manager who can help elevate our company to the next level. This project will include daily social media postings for our company website, as well as modern designs for our social media pages. Students will be able to choose between different social media accounts and which one they would like to manage, such as Instagram, Linkedin, Twitter, and more.

Graphic Design and Brand Identity

Lashlavelle is looking for graphic design artists who can assist in advancing our business. This project will involve developing a fresh logo, assisting in the website layout, and blog posts for our business as well as cutting-edge designs for our social media profiles. Students will be required to attend weekly meeting check-ups to discuss any ongoing issues or any improvements that are needed to be made.

Digital Content Creation

Lashlavelle is looking for digital content creators who can assist advancing our business and getting more engagement. This project will involve developing posts for our business this will include social media postings, feedback of existing content, cutting-edge designs for our social media profiles, and create videos for the educational section of the business.

Survey Creation

Our goal is to create a multiple-choice surveys, questionnaires, and reviews that will produce accurate data that may be used in decision-making. We want students to create these surveys that will produce useful data for decision-making using best practices in communications. Additionally, we would prefer students to help us gather survey options from inside our target demographic. These surveys will help our company's understanding with our clients feedback on our company.

Brand Identity and Graphic Design

IODA is seeking graphic designers who can help us advance our company. This project will entail creating a brand-new logo, helping with the layout of our company's website, blog posts, and designs for our social media profiles. Students will be expected to show up for weekly check-in meetings to talk about any difficulties that are still present or any areas that need to be improved.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Data Entry

Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our lab’s findings from analyzing databases. We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.

Market Validation Study

We are looking to gain a better understanding of our target market to make sure there is a need and demand for our product. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks: Assess the size of our market with metrics such as sales data and number of manufacturers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning, branding and products/services.

Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.