Brand Identity and Social Listening Project

The main goal for the project is to help interns learn about the brand's identity and how it aligns with its customer segments, as well as to conduct social listening to understand the behaviors and language of the ideal client. This will support the development of a brand guide, personal brand shoot, or digital marketing strategy for Premium Events & Design. This will involve several different steps for the interns, including: - Learning about the brand's beliefs and ideologies and how they align with customer segments. - Understanding the language and desires of ideal clients and how the company offers valuable solutions. - Conducting social listening to learn familiar behaviors, language, and artifacts of the ideal client. - Practicing effective and cognitive empathy to understand how clients make meaning of their experiences and express their beliefs/ideologies. - Supporting the development of a brand guide, personal brand shoot, or digital marketing strategy.