Business Offerings Evaluation

Project Description We’re building a thought leadership platform called ‘ transform this ’ to accelerate transformation and innovation ROI for businesses. We accelerate path to C-Suite positions for our community members. We are hiring a diverse team of students to work on this initiative. If you are also data and inclusive innovation obsessed, read on... Positions available: 10 students, individually or in a team Women and undergraduate business/ technology students are especially encouraged to apply. All work will be performed remotely with weekly meetings Project Scope Reviewing new offerings and customer personas, while working with the project leader weekly Work closely with leadership team and customers for feedback Skills Excellent verbal communication and writing skills Ability to work with multiple stakeholders Strong organizational, researching and planning skills Work independently with the support of management and proactively ask for direction when needed Preferred: Prior course work or work experience with product definition and analysis, with focus on customer experience Why Join Us These positions report directly to our Founder and Chief Strategy Advisor and include direct mentorship from her. Work products from these positions will be directly visible to our clients on the platform, resulting in high-impact experience. All work will be performed remotely, with teams collaborating online. We are 100% remote. You will have free access to the online training material from major technology and industry partners.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Caribbean and Caribbean Americans. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain what we do? How can we grow our following and increase engagement?