Social Media Strategy & Tactics for Increased Conversion

The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services. Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.   We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal )  Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities

Sales Strategic Plan and Market Entry Strategy

Nature’s Zeal is a Social Enterprise, Ontario’s Wellness Centre improving Women’s sleep and wellbeing, and also supporting corporations developing their employee engagements through creating a mindful and healthy lifestyle. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, higher productivity, overall immunity and well-being - both mental and physical.   Nature's Zeal aims to expand its market presence and increase revenue. The project involves developing a comprehensive Sales Strategic Plan that identifies new revenue opportunities and practical steps for implementation. Additionally, the project will include creating a market entry strategy tailored to specific market segments identified through research. The goal is to provide actionable insights and strategies that align with Nature's Zeal Inc.'s mission and values, ensuring sustainable growth and market penetration. The project will require a thorough analysis of current market trends, competitive landscape, and consumer behavior to formulate effective strategies. Key tasks include: - Conducting market research to identify potential segments and revenue opportunities. - Analyzing competitors and industry trends. - Developing a step-by-step sales strategy. - Creating a tailored market entry plan for identified segments.