Web Design Improvement for Insider's Edge

The main goal for the project is to enhance the website of Insider's Edge, a business that needs a more user-friendly and visually appealing online platform. The project will involve the following steps for the web design team: - Analyzing the current website and identifying areas for improvement. - Developing a new website layout and design that is more user-friendly and visually appealing. - Implementing the new design and ensuring it is compatible with different devices and browsers. - Testing the new website for functionality and user experience. - Making any necessary adjustments based on user feedback and testing results.

Client Acquisition Strategy for Insider's Edge

The main goal for the project is to find clients for an education consultancy + coaching company, with a focus on students and parents in the Greater Toronto Area. The project also involves creating a strategy to attract these individuals to the services offered by Insider's Edge.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

SEO Improvement for Insider's Edge (Consultancy Services)

The main goal for the project is to improve the search engine optimization (SEO) for Insider's Edge's educational services. This will involve researching other educational service companies in the area, conducting an SEO analysis, creating keywords, adding SEO to the current WordPress website, and generating backlinks through various other websites such as Instagram and Pinterest to reach a larger audience. At the end of the project, students will build and present to me their findings including improvements and suggestions to Insider's Edge SEO as well as the company's website, social media, etc.