Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Caribbean and Caribbean Americans. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain what we do? How can we grow our following and increase engagement?