Market Strategy for Local Tea Company

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market digital strategy; Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion).

AI-Enabled HR Platform Feasibility and Startup Plan

Exera Solutions Inc. aims to develop an AI-enabled HR platform designed to support organizations in fostering diverse, equitable, and inclusive workplaces. The project involves conducting a comprehensive business feasibility study and crafting a detailed startup plan for the platform. The goal is to assess the market demand, identify potential competitors, and evaluate the financial viability of the platform. Learners will apply their knowledge of business analysis, market research, and financial planning to develop a strategic plan that outlines the steps necessary for a successful launch. The project will focus on understanding the unique challenges and opportunities in the HR tech industry, particularly in the context of diversity and inclusion. By the end of the project, learners will have a clear understanding of the critical factors that contribute to the success of an AI-driven HR solution.