Financial Education Targeted Marketing Project

Number of individual students required: 1-5 Students will analyze the current marketing of financial education programs and develop a written plan for maximizing our future marketing efforts while addressing needs to reach and focus on diverse populations of color, gender, income, and other factors involved in identity. We need to ensure our online financial education programs match our vision, mission, and target audience. Although flexible, we will typically ask the student/team to research a given community for needs our programs can meet. They would then focus on a single webinar or financial education program already designed by our financial education expert but that requires updating, fleshing out, polishing to improve its marketability to that population. Finally, the student/team might research and develop a plan to market these free programs to the populations that can most benefit from them. We will ensure the student has a clear understanding of what these elements are for our organization. About Money Fit Money Fit is a nonprofit credit counseling agency founded in 1996, serving adult consumers across the US "to significantly improve the financial well-being of our clients, and assist them in achieving a better overall quality of life through credit counseling, debt management, and credit and debt education programs." In late 2019, we pivoted our financial education courses to free interactive, learner-paced financial education webinars and online courses. Our annual participation increased from less than 3,000 to nearly 8,000, with 2021 projections over 11,000. We have 30 employees across our two offices (Boise, Idaho and Bohemia, New York), most of whom work directly in counseling or customer service. Our Professionals Students will work directly with our education manager, Todd Christensen, and marketing manager, Rick Munster Todd Christensen , Author, Financial Educator, and Education Manager: https://moneyfit.org/todd-christensen Rick Munster , Marketing Manager: https://moneyfit.org/media-inquiries Student Involvement To improve and build upon our online financial education projects, the student(s) can expect to: Develop a top-level view of how the program currently fits and could fit in the future within an identified community or population. Become very familiar with one financial education online course, taking ownership of content accuracy, accessibility, and language-suitability Review the financial education webinar/course to match the content, graphic design, page layout, and user interface with the target learner Develop a marketing plan that might include: A social media (re)launch (YouTube, Twitter, and Facebook) to promote the completed course/webinar Blog articles, email newsletters, and other content pieces that reach target learners and increase interaction with our programs Appropriate data tracking, evaluation, and reporting metrics As assigned, research consumer tendencies and provide input into appropriate media and outlets that are most beneficial for growing our program interaction Ultimately, you will be working with our content (blogs, written lectures, videos, social media, and other collateral) to make them more accessible and more likely to be used by a specific population. Expected Time Requirements We expect the review and preparation for the release of each financial education course/webinar to require 5-25 hours per month (15-40 hours total per student) for approximately two to three months, depending upon the chosen course and student availability. Preferred Skills/Skills Used during Project Consumer/Marketing Insight Graphic Design Oral/Written Communication Research/Reporting Digital Technology Logic/Critical Thinking Professionalism/Work Ethic Video Design/Editing If you like the sound of growing your communication and marketing skills while offering some valuable and long-lasting assistance to those in need, we have a challenge for you to tackle. We'd love to hear from you.

Digital Financial Education Finishing Team

Number of individual students required: 1-5 We would like students to help us to create, update, and develop our written and graphic content so that our online financial education programs match our vision, mission, and target audience. We will have the student focus on a single webinar or financial education program already designed by our financial education expert but that requires updating, fleshing out, and/or polishing. We will ensure the student has a clear understanding of what these elements are for our organization. About Money Fit Money Fit is a nonprofit credit counseling agency founded in 1996, serving adult consumers across the US "to significantly improve the financial well-being of our clients, and assist them in achieving a better overall quality of life through credit counseling, debt management, and credit and debt education programs." In late 2019, we pivoted our financial education from in-person community-based financial education courses to online, interactive, learner-paced financial education webinars and courses. Our annual participation increased from less than 3,000 to nearly 8,000, which 2021 projections over 12,000. As a nonprofit, we offer all of our financial education webinars and workshops free to the public. We have 30 employees across our two offices (Boise, Idaho and Bohemia, New York), most of whom work directly in counseling or customer service. Student Involvement To improve and build upon our online financial education projects, the student(s) can expect to: Work directly with our education and marketing managers Become very familiar with one financial education online course, taking ownership of content accuracy, accessibility, and language-suitability Review the financial education webinar/course to match the content, graphic design, page layout, and user interface with the target learner Assist with a social media (re)launch (YouTube, Twitter, and Facebook) to promote the completed course/webinar Assist and contribute to writing blog articles, email newsletters, and other content pieces to reach target learners and increase interaction with our programs Work with education manager to set up appropriate data tracking, evaluation, and reporting metrics As assigned, research consumer tendencies and provide input into appropriate media and outlets that are most beneficial for growing our program interaction Ultimately, you will be working on content creation and development for our organization, including written lectures, video, social media, and other collateral that we can use to improve our current financial education programs. Expected Time Requirements We expect the review and preparation for the release of each financial education course/webinar to require 5-25 hours per month (15-40 hours total per student) for approximately two to three months, depending upon the chosen course and student availability. Preferred Skills/Skills Used during Project Graphic Design Oral/Written Communication Research/Reporting Digital Technology Logic/Critical Thinking Professionalism/Work Ethic Consumer/Marketing Insight Video Design/Editing If you like the sound of growing your communication and marketing skills while offering some valuable and long-lasting assistance to those in need, we have a challenge for you to tackle. We'd love to hear from you.