Email Marketing Campaign

Our company will launch three products online. We hope to develop our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identify B2B opportunities and content segments. Create B2C and B2B Content. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Create the email content as per the plan and calendar. Use of hubspot CRM software Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.