Digital Branding Assets (KS)

The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including: - Understanding the company's mission and vision for the Kickstarter campaign. - Developing a branding strategy that aligns with the company's goals and target audience. - Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign. - Collaborating with the marketing team to ensure consistency in branding across all digital platforms. - Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets. - Testing the digital assets and making necessary adjustments based on feedback.

Digital Sales Strategy and Business Development for Wouessi Inc.

The main goal for the project is to develop a comprehensive digital sales strategy and execution for Wouessi Inc. and to assist in Business development. This will involve several different steps for the team, including: - Keeping informed on technical product specifications and functionalities. - Developing a sales strategy and setting sales targets. - Consulting with IT developers and management on product offerings. - Identifying marketing opportunities and developing sales leads. - Assessing potential clients' IT needs and recommending products. - Preparing and delivering sales pitches and product demonstrations. - Negotiating sales and service renewal contracts, as well as discounts and warranties. - Initiating after-sales technical support based on client requirements and feedback. - Tracking sales targets and documenting sales performance metrics. - Ensuring competitiveness by analyzing and researching industry trends.

Social Media Engagement and Marketing Campaign for TC Wellness

The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services. This will involve several different steps for the learners, including: - Researching the target audience for each platform - Creating engaging and relevant content for each platform - Developing a posting schedule and strategy for each platform - Analyzing and reporting on the performance of the campaign

Social Media Strategy and Digital Marketing Campaign for Biggry

Biggry, a company specializing in innovative consumer products, seeks to enhance its digital presence and engagement through a comprehensive social media strategy and digital marketing campaign. The goal of this project is to develop a cohesive plan that leverages various social media platforms to increase brand awareness, drive website traffic, and boost customer engagement. The project will involve analyzing current social media performance, identifying target audiences, and creating engaging content tailored to these audiences. Additionally, the team will design a digital marketing campaign that includes SEO optimization, email marketing, and paid advertising strategies. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing principles, social media analytics, and content creation. Key tasks include: - Conducting a SWOT analysis of Biggry's current social media presence. - Identifying and segmenting target audiences. - Developing a content calendar with engaging posts. - Creating a digital advertising strategy. - Establishing KPIs and metrics for campaign success.