Air care product marketing
The primary goal of the project is to introduce a new air care product to the market. The students will strategize the project, outlining the promotional techniques to be employed, establishing a project timeline, and devising a method for assessing project outcomes. The team will create promotional materials, produce relevant videos, and advertise the product across various social media platforms, such as YouTube, Instagram, TikTok, Facebook, and others. The project to expected to generate $5,000 in revenue from product sales within a 3-month timeframe and garner 50,000 impressions from social media.