Directed the creation of a marketing team for Library and Archives Canada achieving a 23% increase in campaign
efficiency by incorporating public sector marketing best practices into the onboarding package
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Implemented a comprehensive learning system for new hires, streamlining onboarding and reducing training time by
over 20%, resulting in a 85% satisfaction rate
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Developed an internal podcast to solve siloed structure between federal services and raise awareness on
cross-functional opportunities, encouraging knowledge-sharing and consistent communication across departments

Developed a go-to-market strategy to launch a cybersecurity training program in collaboration with IBM, achieving
73% click-through rate, 20% higher than previous pilot initiatives
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Revamped marketing strategy by shifting from a product-centric to a customer-focused approach, resulting in a 17%
increase in customer satisfaction and establishing it as the new core marketing strategy
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Identified gaps in the market to engage a new customer segment, launching a focused marketing strategy that
generated over 230 qualified leads per month, resulting in a 25% increase in sales opportunities

Collaborated with design, finance, and product teams, as well as an external creative agency, to launch a
multi-channel campaign for FanTuan Delivery, resulting in a 40% increase in new user registrations in app
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Published quarterly white papers on technology trends by synthesizing information from business reports and
academic papers, increasing company website traffic by 45% and attracting over 1000 new readers