Wesco Millwork Ltd - Product Launch Strategy

We want to launch our product offering of a new shelving system to the market. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. Initially, this product will have a targeted market in the following areas of Architectural/Developers (Highrise Apartments/Condos) and Wholesale Building Supply Stores. Due to our product being offered to these Professionals, time is of the essence. Each word should count in the Presentation. Additionally, because we are not selling “cheaper” we must convince the Buyer that “high quality & better” is the obvious answer. This would be supported by Technical Data, Software Development and Presentation. The following are a few ideas as to what to watch for in; · Help develop a website using Wix.com/godaddy/etc. other drag and drop websites · Develop search engine optimization (SEO) strategy and market website · Deciding on a product trade name · Describe the product · Keep it simple yet accurate · Market research · Competition