Non-Profit Staffing and Volunteer Recruitment Optimization

Our staff and volunteers are at the heart of what we do, and their recruitment is critical to our organization’s success. Finding individuals who can invest their time in our mission, whether as employees or volunteers, can be costly. We want to find ways to optimize this process so we can find great candidates faster, and spend more time serving our clients and community.  We would like students to help us with one or more of the following activities: Document the current state of our staff and/or volunteer recruitment process, from the time the resource need is identified to the time the position is filled.  Create visualizations, i.e. Visio or data flow diagrams to help us identify strengths and pain points in our recruitment process.  Assess our current process and make recommendations for improvements and efficiencies.  Document and map a target state process that we can use to train our team on the new process. 

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be:  (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding  - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications  - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research  - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations  - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy  - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations  - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing  - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is:  (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools:  (list expected channels - eg. Riipen messaging, company slack, email) Primary contact : (Name, job title) Secondary contact:  (Name, job title)