Virtual Marketing Opportunity

The primary focus for the student(s) will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our potential customer base and make recommendations; create our prospect messaging and create outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s) and develop a going forward strategy. Create social media content that supports the above.