UBC Sauder School of Business
Vancouver, British Columbia, Canada
SMEI Marketing Strategy
SMEIY3
Jan 10, 2022
-
Apr 2, 2022
The major project in this course is a marketing plan. Students conduct customer analysis, competitive analysis, and internal analysis. They develop a set of recommendations for a promotional program to launch/grow the product/service. They create financial projections with sensitivity analysis. At the end of the course the report is turned over to the firm.
Matches
2
Category
Product or service launch + 2
Closed
