Interactive Content Creation for Engagement

Main Objective:  To leverage chatbot marketing to create an engaging and interactive presence on Instagram. This will ultimately increase our follower count and drive sign-ups for our waitlist on our landing page. Project Description : Create and execute 3 chatbot marketing campaigns containing innovative interactive content, such as Instagram polls, quizzes, and direct message triggers, leveraging chatbot technology to captivate potential users and encourage engagement on social media and sign-ups to our waitlist on our landing page. The Problem To Be Solved: We currently face challenges in growing our social media following and converting that engagement into sign-ups for our waitlist to test our MVP. Students will be tasked with solving this problem by designing and implementing chatbot-driven content strategies that effectively capture and retain user interest. Expected Outcomes: By the end of the project, students are expected to achieve measurable increases in Instagram followers and increase our email waitlist through their innovative use of chatbot marketing.