Email Campaign Design

Talotic Inc. aims to enhance its email marketing strategy by developing visually appealing and effective email campaigns. The project involves designing templates for various types of email communications, including newsletters, transactional emails, and promotional campaigns. Using design tools such as Brevo, Zoho Campaign, and Designmodo, the team will create five unique email templates. Additionally, the team will build and configure 20-30 emails as part of a comprehensive email campaign. This project provides an opportunity for learners to apply their knowledge of digital marketing, graphic design, and email automation tools in a real-world context.

Client Engagement and Sales Initiative

This project aims to provide sales students with hands-on experience in client engagement and sales execution. Talotic Inc. seeks to enhance its outreach efforts by leveraging the skills of sales students to contact and engage with potential business clients. The primary goal is to convert these leads into successful sales, thereby providing students with practical experience in real-world sales scenarios. Students will be provided with a list of potential clients and will be responsible for initiating contact through phone calls and emails. The project focuses on developing communication skills, understanding client needs, and closing sales deals. This initiative is designed to bridge the gap between theoretical knowledge and practical application, allowing students to apply classroom learning in a controlled, real-world environment. - Contact potential business clients provided by Talotic Inc. - Initiate communication through phone calls and emails. - Engage with clients to understand their needs and present suitable solutions. - Convert leads into successful sales transactions.

Custom CMS Website Development

Develop and customize two key websites for Talotic Inc.: a SaaS-based B2B website and a B2C website. The primary objective is to transform demo content using CMS platforms like WordPress, emphasizing customization to tailor the websites to meet specific business needs. This project provides an excellent opportunity for learners to apply their classroom knowledge of CMS platforms, web design, and content management in a real-world setting. Create user-friendly, visually appealing, and functional websites that effectively communicate Talotic Inc.'s offerings to both business clients and individual consumers. Expected Outcome: Customized B2B Website: A fully functional SaaS-based B2B website tailored to meet the needs of business clients. (Progress - New) Customized B2C Website: A fully functional B2C (EdTech) website designed to attract and engage consumers. (Progress - 90% of the work is complete)

Branding and Style Guide Development

Create a detailed brand guidelines document for Talotic Inc. that outlines brand elements, including logos, colors, typography, and imagery, and provides usage guidelines. Additionally, develop branding and style guides for two new SaaS websites, ensuring consistent and professional presentation across all platforms. This project will allow learners to apply their classroom knowledge in graphic design, marketing, and brand management to create cohesive and professional branding materials that will support Talotic Inc.'s marketing efforts and brand consistency. Expected Outcome: Brand Guidelines for Talotic Inc.: Clear and detailed documentation of Talotic’s brand identity. Branding and Style Guides for New SaaS Websites: Tailored branding and style guides for two new SaaS websites. Consistency Guidelines: Guidelines ensuring consistent use of brand elements across all platforms and materials. Visual and Verbal Guidelines: Comprehensive visual and verbal communication guidelines. Templates and Examples: Ready-to-use templates and examples for marketing materials.