Regulations & Certifications vis-a-vis First Nations Bison

There are 3 broad areas where basic research would be of immense value (please note that students are at liberty to pursue any/all three areas or keep their focus on 1 element): Regulatory Landscape: Many indigenous communities in Canada have specific herd-grazing and hunting rights. An in-depth assessment of current hunting and herd-grazing regulations pertaining to Indigenous communities enforced by the Minister of Crown–Indigenous Relations would be of great interest. Certification Landscape: Through this element of the project students will engage in understanding the certification landscape for high value produce. This includes of course certifications such as fair trade, organic, as well as others addressing animal welfare, GMO, first nations or tribal specific, etc. This project will aim to assess these certifications on meaningful dimensions such as recognition, volume of product certified, and alignment with goals. Market players: This component is about understand the existing markets (provinces/states and/or cities) where such treatment of food is more prevalent and understand how major players in these markets are presenting the story associated with the food they are serving. Who are the key chefs that may be both willing to experiment with bison as well as influencers and trendsetters for others to follow? -Provide an assessment of current hunting and herd-grazing regulations pertaining to Indigenous communities enforced by the Minister of Crown–Indigenous Relations -Provide an accurate and useable assessment of the food/produce certification market in North America. -Identify key markets (cities likely) of interest -Provide insight into how the issue may be framed appropriately and conveyed successfully -Identify key change agents (chefs or other)

Understanding the Market for First Nations Bison

The initiative involves establishing a market, and in particular a high-value market, for bison. The course project will involve reviewing the certification landscape for related high value produce, identifying how current players communicate stories regarding such produce and suggesting next steps on the path to building a market for bison in North America and beyond. Certification Landscape . Through this project the students will engage in understanding the certification landscape for high value produce. This includes of course certifications such as fair trade, organic, as well as others addressing animal welfare, GMO, first nations or tribal specific, etc. This project will aim to assess these certifications on meaningful dimensions such as recognition, volume of product certified, and alignment with goals. Market players. The second phase is to understand the existing markets (provinces/states and/or cities) where such treatment of food is more prevalent and understand how major players in these markets are presenting the story associated with the food they are serving. Who are the key chefs that may be both willing to experiment with bison as well as influencers and trendsetters for others to follow. Students will conclude with recommendations for the project, questions and concerns and then suggested next steps. -Provide and accurate and useable assessment of the food/produce certification market in North America. -identify key markets (cities likely) of interest -Offer insight into how powerful stories of food origin are crafted and conveyed successfully -Identify key change agents (chefs or other)

Exempler B2B Marketing Strategy Project

Exempler has three B2B client verticals: telecom, eCommerce and IoT (internet of things). Project deliverables could include (but are not limited to): Conducting an analysis of Exempler's current marketing strategies and tactics Preparing a B2B marketing plan for Exempler Segmenting and identifying customers and prospective customers in new ways

Exempler NPD Market Research & Analyses

Exempler has an IoT focused market research project, where students can explore IoT customer pain points in order to deliver recommendations for future action. Optimally, students would do a deep dive into the IoT space to analyze the macro trends in this emerging area. Market research of value to Exempler range from, but are not limited to: - validating market demand and size - future proofing a venture/project opportunity - testing the minimum viable product with a customer base (especially our TestSecretary Saas solution in freight-forwarding IoT settings) - exploring future opportunities within IoT, e-commerce and telecom (our three client verticals) - new products, services, customers or ventures - design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights - industry analysis (macro trends, competitive forces, industry attractiveness) - primary data collection - secondary data - analysis of data - synthesis of findings - recommendations for future action - limitations and conclusions