Parent and Subsidiary MySpray / Soul Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are lacking in our social media content and plan, we have some ideas but are struggling to implement them. There is a parent and subsidiary company, www.myspray.ca and soulbiotech.com Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. We have brand guidelines set forth already in regards to colour, font and logo. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Major business expansion - New Website Development

Our company makes custom point of purchase displays (the branded shelves your favorite products sit on in stores). We are expanding our business offering to include new materials and advanced manufacturing capabilities. We are also introducing a circular economic model for aspects of the business, where customers can lease technology (in store robots, video screens, holographic displays, etc) without incurring the cost of purchasing the tech themselves. Lastly, we intend to begin offering an e-commerce component of the business in which we will provide stock display options and components for sale on the website. Our current website does none of that, and fails to communicate the depth and breadth of our business. We're very practical and want to find the best emerging talent to tackle this with us. Project scope: We already have a new brand guide, so the work will be focused on adapting that into a beautiful and functional website Each line of business has a different target audience and ideal customer, so we need some creative thinking on the user experience to make sure the right visitors are guided toward the right solutions on our site. Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: At the moment our site is informational, and the call to action is to get in touch with us. We want to add an ecommerce component when we're ready, so bonus points for creating that section of the site but keeping it offline until we're ready to get it going.