Ohio University
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Jose Mendoza
Jose Mendoza
Associate Professor of Practice
1
Location
Tucson, Arizona, United States
Bio

Dr. Mendoza is an Associate Professor of Practice at The University of Arizona in Tucson, Arizona. His focus is on consumer pricing, digital retailing, intelligent retail stores, neuromarketing, big data, artificial intelligence, and machine learning. He is also an experienced senior global marketing executive with over 18 years of experience in global marketing alone and a career as an Engineer in Information Sciences. Dr. Mendoza is also a doctoral researcher in consumer pricing, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA with scope in over 50 countries.

He has a Doctor of Business Administration degree from Cranfield University in the United Kingdom, a Master of Business Administration degree from the University of Pittsburgh, and a Graduate degree in Marketing from IESA. He also has a Computer Engineering degree.

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Data analysis Digital marketing Product or service launch Marketing analytics Artificial intelligence

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Experiential Learning Provider
Issued by Riipen
The Experiential Learning Provider achievement is awarded to educators for creating an opportunity for experiential learning and skill development.
Completed on July 2, 2023

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The University of Arizona
The University of Arizona
Tucson, Arizona, United States

Customer Experience Management - RCSC 324 Fall 2022

RCSC 324

Aug 15, 2022 - Dec 3, 2022

This course will cover customer experience (CX) design, testing and evaluation, and management for real-world, digital, and omnichannel shopping environments. Students will use CX consumer research tools, including ethnography, video analysis, emotion detection, and digital usability testing (UX) incorporating professional UX applications, eye-movement tracking, and biometrics. Students will also explore CX management processes, including service quality evaluation and management, service blueprinting, customer journey mapping, customer lifecycle model analysis, and customer lifetime value. In this hands-on course, students will learn how to create customer journey maps, customer experience maps, touchpoint maps, service blueprints, and estimate CX metrics such as NPS, among others. Furthermore, students will use prototypes, test websites, mobile apps, and store experience concepts.

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Category Digital marketing + 4
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