Dr. Mendoza is an Associate Professor of Practice at The University of Arizona in Tucson, Arizona. His focus is on consumer pricing, digital retailing, intelligent retail stores, neuromarketing, big data, artificial intelligence, and machine learning. He is also an experienced senior global marketing executive with over 18 years of experience in global marketing alone and a career as an Engineer in Information Sciences. Dr. Mendoza is also a doctoral researcher in consumer pricing, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA with scope in over 50 countries.

He has a Doctor of Business Administration degree from Cranfield University in the United Kingdom, a Master of Business Administration degree from the University of Pittsburgh, and a Graduate degree in Marketing from IESA. He also has a Computer Engineering degree.

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  The University of Arizona

  Tucson, Arizona, United States