Marsgoat - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: The project's main goal is market research and hopefully find a product market fit. Currently we are working on a consumer product that will help make it easier to organize outdoor activities, specially hiking and camping. There are mocks available which will help you with understanding the requirements easily once you are onboard or working on this project. The project has two main tasks Customer Feedback : This tasks main focus is to find potential customers, and ask them series of questions which will help us with feedback, prioritize tasks to work on and also with new ideas which can help with creating a better product. We will provide you with initial set of questions and also ideas on where to find the customers but you will improvise and change questions as needed and also come up with ideas on finding more potential customers. Competition analysis : For the competition analysis, you will find similar products, research them and find the main pain points of those apps and see if those problems can be something we can end up solving. Also, another goal of this task is to create a list of resources that we can use to find the trends in the outdoor activities/events space About Marsgoat: Marsgoat is dedicated to create consumer apps with focus on outdoor activities. Our main principles are : Productivity Transparency Security and being minimal When working with or at Marsgoat, we guarantee you there is zero tolerance with any sort of bullying or discrimination. We welcome anyone and everyone. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Research Analyst for Customer Feedback Market Research Analyst for Competition FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: The final deliverable will showcase how the research has helped drive the direction and prioritize of the outdoor app we are working on. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Siddharth Molleti

Market Research Strategist

Our wedding photography company is seeking to advance and grow. We have recently returned to Toronto after living abroad for many years; therefore we want to better understand our target market and audience as well as the overall wedding photography market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand We are seeking a marketing research student who can effectively analyze the above research and make valuable recommendations to our company in order to move forward in a saturated market.