St. Clair College

Windsor, Ontario, Canada

Looking to elevate your organization, and bring it to the next level? Bring on students from St. Clair College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course will be introduced to the use of descriptive, predictive, and prescriptive analytics techniques used in the field of marketing. Statistical techniques and data analysis tools such as Excel, Python, and Tableau will be used to analyze marketing problems related but not limited to customer segmentation, forecasting new product sales, retailing, customer churn, and social media analytics.