Redesign of Your Sweet Spot Life Website/App
The goal of this project is to redesign Your Sweet Spot Life's website/app to connect with their CRM system. This includes integrating their docuseries information, Marguerite Apotre's involvement, business/life coaching services, plans for the future, community supports and connection's
Client Acquisition Strategy for Insider's Edge
The main goal for the project is to find clients for an education consultancy + coaching company, with a focus on students and parents in the Greater Toronto Area. The project also involves creating a strategy to attract these individuals to the services offered by Insider's Edge.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
SEO Improvement for Insider's Edge (Consultancy Services)
The main goal for the project is to improve the search engine optimization (SEO) for Insider's Edge's educational services. This will involve researching other educational service companies in the area, conducting an SEO analysis, creating keywords, adding SEO to the current WordPress website, and generating backlinks through various other websites such as Instagram and Pinterest to reach a larger audience. At the end of the project, students will build and present to me their findings including improvements and suggestions to Insider's Edge SEO as well as the company's website, social media, etc.
Social Media Marketing for BS Transport
The main goal for the project is to create and implement a comprehensive social media marketing strategy for BS Transport to increase brand awareness and drive rental bookings for cars, trucks, and other forms of transportation. This will involve several different steps for the learners, including: - Conducting a thorough analysis of the target audience and their behavior on Instagram and other social media apps. - Developing engaging and visually appealing content to showcase the rental services offered by BS Transport. - Creating a content calendar and scheduling posts to maintain a consistent presence on social media platforms. - Implementing paid advertising campaigns to reach a wider audience and drive traffic to the company's website for bookings. - Monitoring and analyzing the performance of the social media marketing efforts to make data-driven adjustments and improvements.
Content Creation Strategy for BS Transport
BS Transport, a logistics and transportation company, is looking to enhance its online presence and customer engagement through high-quality content creation. The goal of this project is to develop a comprehensive content strategy that aligns with BS Transport's brand values and business objectives. The project will involve researching industry trends, identifying target audience needs, and creating a variety of content types such as blog posts, social media updates, and informational guides. This will provide learners with an opportunity to apply their knowledge of digital marketing, content creation, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.