Market Expansion Research

We are looking for 4 students with market research interest and skills in sales Folium Labs is ready to take our business to the next level. Our company requires some assistance in assessing new distribution channels outside of our current territory. We are interested in market research of distribution channels for our nutrition products (brand LIVLI) in select markets (USA and Canada) and strategies to reach those channels, digital and traditional. It is important for us to stay up to date on industry standards to ensure that we research new channels fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a distribution channel analysis and proper communications to reach those channels. This report should include an optimal channels recommendation list and communications strategies to engage those channels. To consider: Which channels align with our current one? What are the pros and cons of expanding our sales? What communications strategies to rich those channels - traditional and digital?

Digital Content Creation: Nutraceutical Products

We are looking for 4 students with social media skills Folium Labs would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Students will create content about our LIVLI brand for Instagram, Facebook, Tumblr, YouTube: short videos, graphics, blogs. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters and other content pieces on assigned topics Assist with a social media video launch to promote our products Evaluate recent successful user-generated campaigns Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A students with excellent blogging, writing, video, graphic design skills would be the ideal candidates for this project.

Google Ads Campaigns: Fund-Raising and Client Acquisition

Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online, as a result of COVID19 adaptation efforts. The tasks will be focused on one of the following campaign (s): 1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns; 2) General online fund-raising for the organization using Google Ads; 3) Online clients acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs. A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, text copies. The graphics designer will be working in close collaboration with other participants to support Google Ads campaigns with content and visuals. The responsibilities include the following : - Keywords analysis and selection; - Google Ads campaigns designs and implementation; - Ongoing campaigns monitoring, analysis, and adjustments; - A/B testing of various campaigns to select the most effective campaigns; - Reporting.

Digital Content Creation

Centre Solaris runs free sports day camps and self-defense classes for underprivileged kids from low-income families. The organization also assists low-income families with job search and self-employment. We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing, graphics design, and video skills would be the ideal candidate for this project.

Promotional Material - Amaranth

DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America. - Redesign the brand elements to be used in all marketing materials targeting amaranth markets - Company presentation in PPT and PDF formats in English for amaranth products. - 5 - 10 Flyers with product pictures and specifications for select products Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.

Product Explainer Videos

We are looking for 4 students with video creating skills Folium Labs is looking to develop an animated video about our nutraceutical products. We are looking for students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of fun and engaging 2 minute 2D-3D videos explaining our nutraceutical products that are consistent with our brand guidelines and communication strategy; each student will create two videos This video will be displayed on our website and shared in social media and by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above