Itunu Taiwo
Learner - She
(1)
5
Location
Ottawa, Ontario, Canada
Portals
Categories
Operations Project management Digital marketing Product or service launch Copy writing

Skills

Analytics 1 Blog posts 1 Digital advertising 1 Google analytics 1 Keyword research 1 Marketing 1 Marketing channel 1 Newsletters 1 Nutraceuticals 1 Target market 1

Achievements

Latest feedback

Recent projects

Folium Labs Inc.
Folium Labs Inc.
Montréal, Quebec, Canada

Blogging - Reviews of Clinical Studies of Amaranth Oil

Folium Labs has recently launched a new wellness product - a 30 ml dropper bottle with cold-pressed amaranth oil. Amaranth Oil has a lot of medicinal benefits and contains a number of active ingredients that are widely used in the nutraceutical and pharmaceutical industries. We want to create a blog with reviews of the latest advances in the scientific evidence of amaranth oil in treating various medical conditions. This will strengthen our marketing and bring more awareness about the science-backed benefits of amaranth oil. Also, we would like to collaborate with students to create blog posts that drive more traffic to our website educate consumers on the latest research on amaranth oil, and build credibility among consumers about its benefits, converting them into online buyers. The students will conduct and learn the following digital advertising and e-commerce activities: Conduct keyword analysis utilizing online tools and optimize the blog posts for search engines. This includes using target keywords and naturally adding meta tags. Share your blog posts across your social media channels, email newsletters, and other marketing channels. Encourage our audience to share content, too. Encourage comments on blog posts and actively respond to them. Engage with our audience in discussions related to the content. Incorporate blog content into our email marketing strategy. Share new blog posts with our subscribers and provide them with additional insights or incentives to visit the blog. Consider guest blogging on industry-related websites or inviting guest bloggers to contribute to your blog. Use analytics tools like Google Analytics to track the performance of the blog posts. Monitor metrics like traffic, bounce rate, time on page, and conversion rates. Incorporate calls-to-action (CTAs) within your blog posts to guide readers to take desired actions, such as signing up for a newsletter or making a purchase. Each blog should convey information about a specific study and its conclusions. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products, and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Matches 2
Category Media + 3
Closed

Work experience

Project Coordinator
University of Ottawa
Ottawa, Ontario, Canada
March 2021 - April 2022

• Supported a $450,000 government-funded health-related project to better coordinate vaccine services for ethnic minorities impacted by COVID-19
• Facilitated 30+ virtual meetings between cross-functional teams by preparing reports, spreadsheets, and PowerPoint decks
• Cultivated and fostered relationships across diverse communities to identify opportunities for CO-CREATH lab in areas of research and engagement
• Developed and maintained project plans for various research projects and followed up on workflow to ensure the timelines are met so as to provide regular status updates
• Contributed to the development and production of digital products by the CO-CREATH lab such as publications, infographics, and policy briefs
• Analyzed the findings from research studies to deliver a presentation for a World Café event with over 50+ attendees
• Designed and distributed posters and presentations (using Canva/MS PowerPoint) for upcoming virtual and in-person webinars
• Scheduled and planned for meetings and project-related events
• Developed webinar reports and took down minutes while tracking action items by drafting correspondence and communications
• Co-ordinated with 20+ stakeholders on various projects to deliver the desired outcome to 1,000+ clients
• Provided multi-channel support to internal and external clients through virtual meetings, educative webinars, video calls, and emails
• Collaborated with team members to deliver client-focused objectives
• Provided input on reference documentation, while creating and updating existing knowledge-based articles

Education

Diploma, Digital Marketing
McMaster University
August 2023 - Current

Personal projects

BuildToBloom
November 2019 - Current