LinkedIn Strategy and Content

Positions Available: 2 Introduction The VSE Career Centre is seeking students that are interested in developing and implementing digital content strategies that will help the VSE Career Centre facilitate connections between BIE students and alumni, employers, and other partners via LinkedIn. Students would have the opportunity to Create and implement a digital strategy for the VSE Career Centre’s use of the LinkedIn company page platform, with the intent to engage with employers and partners to connect them with BIE students and alumni. Build a LinkedIn company page from start to finish as well as furnish it with written and visual content Maintain the VSE Career Centre’s LinkedIn group page for BIE students and alumni by creating and/or curating relevant content, articles and visuals Be involved in the furthering of a professional online presence Offer insight into future digital needs of the VSE Career Centre We’re looking for someone like you if: You are passionate about digital strategy and brand representation You are a critical thinker with an ability to analyze and design long-term media strategy You are attuned to the needs of different audiences and can tailor content accordingly You like working in a team environment and are receptive to feedback You are sensitive to the differences between personal and professional media presence Qualifications: Excellent writing and communications skills, particularly the ability to write clearly and professionally Intermediate knowledge of LinkedIn preferred Able to create content that is brand-consistent on a regular basis Excellent time-management and organizational skills Student will receive: Weekly oversight through prescheduled meetings Constant feedback on operations Recommendations and potential to return for other projects after completion

Branding and Visual Design

Positions available: 1 Project Description and Scope: Introduction The VSE Career Centre is seeking students that are interested in creating and refining visual assets that can be used for future branded items and projects. Students would have the opportunity to Process photos taken by the VSE Career Centre and convert them into useable file formats, as well as utilize editing software like Photoshop to enhance professional appearance Take photos for LinkedIn headshots as a service offered by the VSE Career Centre Identify opportunities to proactively design assets for the VSE Career Centre Conceptualize needed visual assets, like web banner illustrations or icons, and work with the VSE Career Centre team to develop visuals that align with current brand principles Organize VSE Career Centre files into an easily accessible and well-organized reservoir of visual assets that are ready for use We’re looking for someone like you if: You are creative and enjoy working on original projects You are detail-oriented with the ability to interpret the values/principles of an entity and represent them in a visual form You are able to collaborate with others and are flexible when working on items that involve ongoing feedback and adjustments You like graphic design and visual work Qualifications: Self-motivated and focused in unstructured environments Intermediate knowledge of, and access to, the Adobe Creative Suite (like Photoshop, Illustrator, InDesign) Able to pitch and present visual concepts at various stages of completion Excellent communication and time management skills Previous experience with and/or understanding of general principles of design Comfortable working with a team and asking questions, as well as incorporating feedback/suggestions into the final product Student will receive: Weekly oversight through prescheduled meetings Constant feedback on operations Recommendations and potential to return for other projects after completion

Website: Continued Development and Transition Planning

Positions available: 2 Project Description and Scope: Introduction The VSE Career Centre is seeking students that are interested in assisting in the development of new features for the Career Centre website as well as vetting current VSE Career Centre content on UBC pages online. Students would have the opportunity to Develop a virtual gallery-style feature that will compile BIE student information and present it in a format that is attractive and informative for potential employers Interact with and contribute to the testing and development of a professional website Assess and identify potential areas on UBC pages that may be outdated, require new links, or otherwise require attention AND implement changes to remedy these issues Offer insight to improve functionality, appearance, and content of the VSE Career Centre’s online presence We’re looking for someone like you if: You are interested in web design and infrastructure You are a critical thinker that is able to analyze and assess a situation for potential issues You are excited by the creation and implementation of web features You like problem solving and working collaboratively Qualifications: Strong attention to detail General knowledge of a coding language preferred Excellent proofreading and communication skills Able to write clearly and professionally Student will receive: Weekly oversight through prescheduled meetings Constant feedback on operations Recommendations and potential to return for other projects after completion

Communications Strategy 20/21

Positions available: 1 Project Description and Scope: Introduction The VSE Career Centre is seeking students that are interested in processing past out-going communications in order to forecast and anticipate marketing needs of the VSE Career Centre in the upcoming school year. Students would have the opportunity to Closely read and organize two years of out-going communications sent by the VSE Career Centre according to events, timing, and other relevant categories Identify trends in the archived messages to anticipate future marketing needs of the VSE Career Centre and construct a communications strategy for the upcoming school year Work with the project management tool Monday.com to create a detailed timeline for upcoming marketing and communications needs Analyze the tone, structure, and diction of prior communications to develop a “standard” template for future out-going messages Provide recommendations for our plan moving forward We’re looking for someone like you if: You are a big-picture thinker that can see trends in a large pool of information You are a strong reader with qualitative analysis skills You like working with marketing and communications You enjoy large, analytical projects and using data to develop brand strategy Qualifications: Excellent language and communication skills Able to analyze written work and isolate its identifying stylistic qualities Strong work ethic with the ability to handle large amounts of content Excellent time-management skills Able to interpret trends in order to forecast future needs Able to organize information in a system that is clear and easily accessible Student will receive: Weekly oversight through prescheduled meetings Constant feedback on operations Recommendations and potential to return for other projects after completion