Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
(1)
6
Location
Nancy, Grand Est, France
Bio

Post-doctorate (2011)- HEC Montreal
DBA (2010)- U de Sherbrooke
MBA (1999) - Guelph U
B.A. East Asian Studies, with distinction- McGill 1989
+25 years in international marketing (director, etc.)
+ 120 peer-reviewed articles
+ 12 books, including pedagogical
+ 40 business cases

Portals
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy

Achievements

Latest feedback

Recent experiences

University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management MRKT 621.1 (OM)

MRKT 621

Jul 28, 2025 - Sep 5, 2025

This semester students working in groups of 4-6 will apply their knowledge in marketing. The students' typical work includes: Identification of the marketing challenge SWOT analysis Targeting Positioning Segmentation Recommendations

Matches 0
Category Marketing strategy + 1
Open Closing on July 27, 2025
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Sustainable Marketing Management MRKT 630

MRKT 630

Jul 28, 2025 - Sep 5, 2025

This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.

Matches 0
Category Customer segmentation + 1
Open Closing on July 27, 2025
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Management MRKT 621

MRKT 621

Jan 29, 2025 - Mar 21, 2025

This semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Matches 3
Category Marketing strategy + 1
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion/Communication MRKT 625

MRKT 625

Feb 6, 2025 - Mar 23, 2025

This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.

Matches 1
Category Advertising + 4
Closed