I played a key role in shaping and maintaining the brand identity of the Treat Accessibly North America campaign, an intergenerational Halloween movement dedicated to promoting accessibility and inclusion. My responsibilities included creating and disseminating written and digital content that aligned with the values of the movement. I also worked closely with leading print and broadcast media agencies to devise and execute comprehensive inclusion strategies to raise awareness of the Treat Accessibly North America campaign. I helped to establish the campaign as a prominent voice in the conversation around accessibility and inclusion while working to amplify its message to a wide audience. I conducted evaluations of successful user-generated campaigns and identified media outlets that were particularly effective in supporting our efforts. Through consistent posting and engagement, I helped to establish and maintain a strong online presence for the organization

I played a key role in managing and promoting the University's food and nutrition Instagram handle, creating a diverse range of engaging content, including vlogs and graphics, that spotlighted food and college events for the entire student body. These efforts allowed me to develop a strong understanding of how to craft and disseminate compelling messages on social media platforms, and how to effectively target and engage specific audiences. I also helped to increase followership and user engagement on the platform. I worked closely with the Student Services team to deliver college programs both virtually and in person to the college community, demonstrating excellent communication and collaboration skills. As the Student Food Ambassador, I had the privilege of chairing the Student Food Advisory Committee (SFAC), a group comprising students and staff. In this role, I led the committee's efforts to collect and incorporate student feedback to continually refine and enhance the food offerings at the University, further honing my leadership skills.

I had the opportunity to lead a range of educational programs related to the environment for families living in the University of Toronto student-family residences. In this role, I demonstrated strong communication skills, effectively conveying complex information in an engaging and accessible manner. I demonstrated strong leadership abilities, organizing and overseeing the successful execution of these educational programs.
I also contributed to the university's online newsletter by writing informative and engaging articles on environmental topics and played a key role in developing and implementing creative templates for bulletin boards across campus. Through these efforts, I helped to educate and inspire the university community to take action on environmental concerns and make a positive impact on the world around us.

My responsibilities included managing digital marketing campaigns, and creating strategy and content for social media as well the web. I also contributed to the company's online presence by producing, managing, and promoting a health and lifestyle blog focused on nutrition and healthy recipes made from the brand's products, synthesizing information from a variety of news and media sources to create engaging and informative content.

Pur Projet works with companies to regenerate ecosystems while developing socio-environmental projects to empower local communities and helping companies strengthen their supply chains through agroforestry, land restoration etc. As a Student researcher, I collected data for Pur Projet and excelled in the dissemination of information related to the afforestation of agricultural lands in Ontario. My expertise in research, data collection, and writing allowed me to effectively contribute to the restoration of native trees and the promotion of socio-cultural benefits in the region. I compiled research reports for Pur Projet with the aim of addressing knowledge gaps amongst farmers in Ontario. I synthesized a comprehensive paper examining the intersection of agroforestry and indigenous populations in the province.

As the visionary founder and marketing head of an online thrift store, I leveraged my deep understanding of the evolving landscape of sustainable fashion in India to create and grow a highly successful business. Through careful analysis of consumer needs and market trends, I founded an online platform that connected thrifters from all over the country and implemented a highly effective commission model with no overhead costs. I developed and executed sophisticated marketing strategies that incorporated past trends and risk management. I also played a crucial role in establishing and maintaining the brand identity and company vision, and consistently generated engaging and compelling content for the store's Instagram page.