DeGroote School of Business - McMaster University

Hamilton, Ontario, Canada

The McMaster InSight Collective is a co-curricular program which exists to fulfill an opportunity for students to develop hard marketing skills that are in demand today, achieve local impact in the community, and bring students one step closer to being industry ready. Each semester, students in the InSight Collective program will work in teams of five to not only fulfill client objectives, but to advance their learnings outside of the classroom. Students will specialize in the development of strategic and creative marketing skills, and will be trained by industry professionals in order to ensure confidence before working with clients. The completion of the InSight Collective program will result in a team of industry-ready students who are equipped with the skills to succeed in the workforce.