Dinify - Marketing Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: YagnotTech Inc. Doing-Business-As "Dinify" feels proud to be a part of this program and to get an opportunity to work with diverse communities across Canada. We are always curious for opportunities to work with magnificent minds like you and inclusivity is our core belief. Training and clarity of requirement is taken very seriously within our organization and therefore we make sure everyone working with us has a clear direction and not feel unguided. We strive hard to offer best learning experiences to our Intrapreneurs using the modern tools and technology and offer live experiences and platform that would help generate entrepreneurial spirit within our Intrapreneurs. Our mission is to transform the restaurant hospitality industry with the affordable, state of the art and next generation technology that we are building and we are excited to work with you to bring our technology at the disposal of all the local restaurants around our community. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing Professional Activities: Assist with development of brand strategy and brand voice to support sales initiatives Drafting a strategy for use of paid media advertising Marketing procurement research Basic graphic design work Creation of a style guide for internal use Content development including: social media posts, and blog posts Copywriting Interviewing staff or industry experts for content creation Sales Professional Activities: Lead generation Drafting elevator pitches Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Professional (3 roles) Sales Professional (2 roles) All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 Hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5 PROJECT MENTOR NAME: Karan Tongay EMAIL ADDRESS: karantongay@dinify.io

Transform This - Marketing + Sales

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re building a thought leadership platform called ‘ transform this ’ to accelerate transformation and innovation ROI for businesses. We accelerate path to C-Suite positions for our community members. We are looking for a diverse team of students to work on this project. If you are design and innovation obsessed, read on... At 'transform this', we host live and on-demand virtual workshops for a global community. transform this Values: - Building and sustaining holistic ecosystems for the seven future generations - Unbiased focus on supporting resilient people, teams, businesses and economies - Cross-industry trends - Enabled by latest research and innovation - Inclusive and diverse, on purpose - Authentic and collaborative KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: All work will be performed remotely with periodic meetings witht he leadership team Reviewing the transform this offerings to document customer personas and creating personalized marketing and sales plans IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Project manager Business analyst Marketing specialist Sales specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Customer profiles/ personas for each offering Marketing and sales plan for each offering IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca