Create Video Content for a Bridal Shop (Best for Bride)

The goal of this project is to create video content for Best for Bride that will be used on TikTok and YouTube. This will involve several different steps for the students, including: - Researching the Best for Bride brand and creating a content strategy that aligns with the company's goals and mission. - Creating engaging video content that appeals to Best for Bride's target audience - Editing the videos to ensure they meet the company's standards. - Uploading the videos to TikTok and YouTube. - Track the performance of the videos and make adjustments as needed.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Marketing Strategies plus Blogging

BEST FOR BRIDE is a one-stop bridal store with 4 locations in Ontario (Toronto, Mississauga/Etobicoke, Hamilton and Barrie), with a warm and welcoming atmosphere where you can feel comfy while you shop. We offer a sumptuous selection of high-quality wedding dresses and dresses for the bridal party.  The main goal of this project is to amplify BEST FOR BRIDE’s digital and brand presence by developing and implementing comprehensive, innovative marketing strategies that drive more traffic to our website and increase customer engagement and conversions, reinforcing our reputation as a premier bridal store in Ontario.