Venturi - Marketing Analyst

About Venturi Are you looking for a dynamic, tight-knit environment where you can make a real impact quickly? Then you should consider joining Venturi! We’re looking for a Marketing Analyst to compile and analyze market data on clients, competitors and research eligible government grants in Edmonton, AB (remote positions available). We are working towards a more sustainable energy future, but this can't happen overnight. Pipelines and midstream infrastructure are still a vitally important part of our day to day lives. Fossil fuels provide us with the ability to travel, heat our homes, and power the products we use everyday. However, it is socially important to use the pipeline assets that we have as efficiently and responsibly as possible. At Venturi, we are reimagining energy transportation by developing real-time applications to optimize equipment use, power consumption and reduce greenhouse gas (GHG) emissions through machine intelligence, data science and analytics. WE ARE LOOKING FOR TWO (2) STUDENTS TO START BY SEPTEMBER 13th, 2021. TIME COMMITMENT PER STUDENT IS 70 HOURS OVER A PERIOD OF 7 WEEKS. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED: (English) PROJECT MENTOR NAME: Anthony Chan (CEO, Co-Founder, VP Research) Who We Need We need someone who is a doer who thrives in a fast-paced environment. Someone with a positive attitude who wants to contribute towards a significant vision and take ownership of their work. You will help drive our startup's growth engine by providing insight into our customer and competitor profiles and determining a high-level marketing strategy ready for execution. You are someone who has the enthusiasm and learn how to build a modern, multi-channel lead generating and brand building machine from the ground up. You are naturally analytical and enjoy digging into investor and buyer personas to help them quantify their decisions. You get excited about teamwork and are capable of independently leading campaigns and projects from start to finish. If you are the kind of person who wants to make meaningful contributions to growing a world-changing product, and who wants to have fun doing it – then we want to talk to you! Responsibilities As Marketing Analyst you will : Compile and analyze the market data from competitors, clients and government grant research. Develop and execute the narrative for investors, venture capitalists, and government entities to attract funding support and investment in our cleantech. Build business intelligence for sales, productivity, employee and customer satisfaction. Work closely with the founders , sales, product, and operations to support employee and customer communication, messaging and positioning, value proposition development, and sales enablement. Collaborate with the sales and operations teams to execute collateral, client presentations, proposal templates, etc. Deliverables Ideal Customer Profiles Potential Customer List Total Addressable Market Worksheet Company Project KPI's and Metrics Worksheet List of Eligible Canadian Government / Industry Grants What You Can Expect from Venturi A great mentorship experience directly with the CEO & Co-Founder on high-level marketing strategy. A strong culture of learning and personal development to help you reach your career goals and fullest potential. A unique opportunity to build, grow, and make an impact on a $1 trillion industry and to work with a group of people who are humble, supportive, and truly care about our mission. Our Team We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We meet regularly as a team, bringing all aspects of our business together. The Marketing Analyst will help shape the direction of the company and get exposure to all different facets of Venturi.

Granny Lee’s Kitchen Limited - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students will develop a strategic marketing plan that shows our brand in a positive light to help increase brand awareness and generate new sales opportunities. Granny Lee’s Kitchen Limited is a home-based bakery serving the Greater Toronto Area. Our goal is to bring people together “for the LOVE of FAMILY and FOOD”. We love creating made from scratch, tasty, wholesome homemade baked goods that you can share at home, with friends, for your many celebrations and all your get-togethers. Our “made for you”: Muffins, Cookies, Gluten Free Treats, Pancakes and more are created using recipes that we have created and perfected over many years and we are currently in phase 2 of bringing some of these dry mixes to grocery store shelves. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Perform market research to locate and target ideal customers Use market research and data to identify business trends, product fit and customer behaviour Analyze data and create content, for the brand or product to establish and grow a target market share Provide creative input for marketing campaigns and develop marketing campaigns Draft a strategy and content to be used for social media platforms, print and website marketing campaigns Developing and executing social media campaigns Enhance brand’s message based on market research and ensure it is consistent and effective excellent writing skills IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Marketing Specialist Social Media Specialist Brand Specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Market research showing business and product trends and customer behaviours Marketing content based on results of market research Strategy and content for each platform Social media campaign for each platforms Assessment of brand message for each platforms WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5