Increase Shopwise Instagram Engagement

The main goal for the project is to boost Shopwise's Instagram engagement rate from 3.80% to 7% and grow our followers to over 5k. Shopwise is Canada's first sustainable fashion marketplace. We make it easier for people to shop smarter by bringing together over 30+ brands you can trust that prioritize both people and planet. This is a fantastic opportunity to make a significant impact on our brand's online presence and contribute to our mission of building a better fashion future. If you're passionate about digital marketing and sustainability, we want to hear from you! This project will involve several different steps for the learners including: - Analyzing the current Instagram engagement rate and followers. - Developing a digital marketing strategy to increase engagement and followers. - Creating and scheduling engaging content for Instagram posts. - Implementing targeted advertising and influencer partnerships. - Monitoring and analyzing the performance of the digital marketing efforts. - Making adjustments to the strategy based on performance data.