The Smile Genius - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures for the protection of Smile Genius' data, systems and networks Groom the learners mindset as a Cyber Analyst The Learner to be exposed to, programming for cybersecurity Frameworks and controls that inform security operations Use of security information and event management (SIEM) tools for cybersecurity Detecting and responding to incidents Amongst other learning experience

SEO and Social Media Strategy

Our team is looking to take our social media presence order to drive traffic to our platforms. a business startup in its infant stage . Improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for to reflect our milestone Ceremony services, Weddings, Funeral. Baptisms Research Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Create relevant social media content using the most efficient keywords for our target audience while following the content calendar. Use our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Website Design and Development

Our company advertises milestone ceremonies ( wedding, Funeral and Baptism) Develop and design a website to attract new and existing Clients. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress etc This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Take initiative to provide training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.